通过甲方提供“马卡龙”、“魔晶石”、“星光釉”、“胶水干粒”、“烫金堆釉”等一系列不同的工艺产品,本着“要做有温度的产品、展示空间家庭化、场景化、沉浸体验”的设计理念,以及灵感来自于法国著名时装品牌“纪梵希”——"小羊皮口红"的系列产品,通过以女性视角和对颜色材质的追求,达到“建材产品”时装化国际化的目的。主要涉及材质模具造型工艺砖、黄铜不锈钢、木饰面、电烤金属漆、进口乳胶漆和钢化玻璃隔断。
展示体验空间一共设计分为3大块,9款工艺场景和一个实景咖啡吧,办公空间集成两个办公室和一个公共办公沙龙。最大程度上的把122个m²的空间在实际展示和使用上发挥到了极限,更好的满足甲方对产品展示效果和办公接待的迫切诉求。
通过视觉传达触感体验的方式,运用更激为简洁明快的大色块和线条转折手法,大量接近自然光线的无主灯光、大面积的木饰面材质和柔软细腻的涂料漆面让整个空间更显舒适,也最大限度的增加了空间收纳效果,通过展示区域材质和灯光差异化的层层叠级的渐进式行动轨迹,让整个办公空间和商展空间的衔接游刃有馀不会那么突兀,大面积玻璃材质的运用,既让空间的质感效果呼之欲出,同时又保证了空间与空间之间的较好互通和私密性。
本案设计面积只有122平米,甲方(达芬奇瓷砖)是资深瓷砖建材行业从业单位,随着时下流行趋势和较为激烈的竞争环境,甲方(达芬奇瓷砖)想通过增加一部分工艺质感类产品通过较为新颖的展示设计手法展现给消费者以不同的品牌形象和理念,从而起到产品高度的再一次飞跃,我作为设计师,和甲方在沟通后,得知甲方品牌作为一个定位较为轻奢年轻国际化的品牌,现有风格和产品架构已经不能够支撑品牌的发展,品牌上升空间和产品展示效果与同行业者区域同质化,品牌调性日趋平庸,甲方很想通过这次设计,从根本上改变现有局面,从而起到小空间大作为的作用,同时也让品牌形象因此得到一个新的提升。
Party A provides a series of different process products such as "macarone", "magic crystal stone", "Starlight glaze", "glue dry grain", "hot gold pile glaze", etc. based on the design concept of "to make products with temperature, display space family, scene, immersion experience", and inspired by the famous French fashion brand "Givenchy" - series production of "little sheepskin lipstick" Products, through the female perspective and the pursuit of color and material, achieve the goal of "building materials products" fashion internationalization. It mainly involves material mould molding technology brick, brass stainless steel, wood facing, electric baking metal paint, imported latex paint and toughened glass partition. The exhibition and experience space is divided into 3 parts, 9 craft scenes and a real coffee bar. The office space integrates two offices and a public office salon. To the greatest extent, the 122 M2 space has been brought to the limit in actual display and use, so as to better meet Party A's urgent demand for product display effect and office reception. Through the way of visual transmission of touch experience, the use of more exciting, simple and bright large color blocks and line turning techniques, a large number of non main lights close to natural light, large areas of wood facing materials and soft and delicate paint surface make the whole space more comfortable, and also maximize the space storage effect, through the display of regional materials and light differentiation layer by layer gradual The action track makes the connection between the whole office space and the exhibition space not so abrupt. The application of large area glass material not only makes the texture effect of the space appear, but also ensures the better intercommunication and privacy between the space and the space. The design area of this case is only 122 square meters. Party A (Da Vinci ceramic tiles) is a senior ceramic tile building materials industry employer. With the current trend and fierce competition environment, Party A (Da Vinci ceramic tiles) wants to show consumers different brand images and concepts by adding a part of process texture products through relatively novel display design methods, so as to achieve high product quality After communication with Party A, I learned that as a designer, Party A's brand, as a brand with a relatively light, luxurious, young and international positioning, the existing style and product structure can no longer support the development of the brand, the brand's rising space and product display effect are homogenized with those in the same industry, and the brand tonality is becoming more and more mediocre. Party A is eager to pass this design and This changes the existing situation, so as to play a role of small space and big action, but also let the brand image get a new promotion.
平面布局方案
咖啡水吧区
工艺产品马卡龙系列实景